Magnum

The World’s Pleasure Authority

Magnum’s mission is to be the undisputed global icon for adult chocolate pleasure. The crack of the chocolate as you bite in is one of the most distinctive product features of Magnum. The product philosophy entails that the eating experience of a Magnum is best described as, “one bite too big.” With a delectable range that includes the original, pinnacle of pleasure Magnum Classic and the chunky Almond variant; Magnum makes every bite pleasurable!

How It All Began?

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious flavors. Magnum was launched in Pakistan in 2001 with its classic variant. Subsequently a variety of flavors were launched to test the market namely, Toffee Affair, Naughty Berry, Death by Chocolate & Magnum Almond.

Campaigns & Innovations

Magnum’s most memorable campaign was the “Me & My” launch campaign, still remembered by Magnum lovers across Pakistan. This campaign launched the Magnum Classic variant and established the world renowned brand nationally. In 2003 new pack formats were experimented with and Magnum was introduced as a candy bar (stick less ice cream) in caramel and nuts flavor giving the local consumer a truly pleasurable and exciting Magnum experience.

Today Magnum is Pakistan’s premium chocolate treat; giving consumers a truly decadent and fulfilling experience.

Did You Know?

• Worldwide, over a billion Magnum ice creams are sold every year!

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