Rin

Rin is the latest addition to Unilever Pakistan’s detergent portfolio. It offers unbeatable whiteness with a remarkable fragrance leaving your clothes smelling fresh and looking great.

RIN - Unbeatable Witness

Rin addresses the consumer desire for cleanliness and offers a promise of making a good impression, in order to progress in society. In capturing this need and focusing on owning whiteness, Rin is essential in the laundry category in Pakistan.

The goal for Rin is to be the brand of choice for today’s striving families who appreciate the role that their clothes play in their desire to move ahead in life. Rin’s credentials in terms of delivering to this need stems from the “whiteness/brightness” functional promise and a rich and relevant emotional payoff.

It is our commitment to offer a single minded approach to functionality that is both clear and relevant, and allows us to focus the brand presence into a small range of SKUs, focused on a single functionally strong core – i.e. Whiteness.

Rin offers an exceptional fragrance that truly highlights the strength of the brand to offer a winning solution in terms of a great wash, brilliant perfume and an overall superior clean at an affordable price.

Superior results that I and others can see, feel, and smell

The long-running Wheel is renowned throughout Pakistan for its lasting fragrance, and removing the toughest stains with the least labour. With Wheel, washing clothes is no longer a time-consuming chore, leaving you free and energetic to express yourself, reveal your potential, and celebrate who you are.