Surf excel

It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems.

Dirt is good

Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. We have always believed that dirt is a valuable way to enrich our lives, both young and old. To ensure that everyone, anywhere in the country, can share in this initiative, we're investing heavily in developing a range that suits the pockets of all income groups. This has included launching affordable skus that not only offer the top-clean advantages of Surf Excel, but also reduce the time, physical effort and amount of water needed to wash clothes by hand.

Art from the Heart

Art from the Heart speaks to children all over Pakistan and enforces the message of doing good for others. Surf has always believed in experiential learning and one aspect of learning is the selfless help for others. And in the process if your clothes get dirty, then dirt is good.