Surf Excel

It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems.

1 minute stain removal

Only one minute is enough for children to get dirty when they get stuck on some thing. In order to ensure that Surf continues to allow children to play freely, we have come up with an innovative Stain Expert formula that goes deep into fabric layers and allows even the toughest stains to be removed in just 1 minute! So mothers can relax as their kids learn by exploring and playing because Surf Excel allows you to get rid of tough stains like ink, shoe polish and ketchup in just 1 minute.

Design for Change

Surf excel presents Design for Change, an organic idea that was initiated in India last year and has been enthusiastically embraced the world over to great success. Through a simple 4 step process (Feel-Imagine-Do-Share), children shall be encouraged to visualize solutions to the problems that they face and moreover, execute them. This shall hone the creative, practical and problem solving skills that each child possesses, nurturing early childhood education, which is some thing that Surf Excel has always believed in.