Our wider commitment to nutrition
Our commitment to good nutrition
We're passionate about the foods and drinks we make. We want you to enjoy them knowing that they're contributing to a balanced diet as part of a healthy lifestyle. It's because we care so much that we're continually looking at the nutritional quality of our foods. We set up our Nutrition Enhancement Programme based on internationally-accepted dietary advice for trans fats, saturated fats, sugars and sodium (salt) to assess the quality of all our foods and drinks worldwide and make improvements wherever possible.
Nutrition made easy
We also try hard to make it simpler for you to understand nutritional information. That's why the Choices Programme was initiated. You only have to see it on the front of packs to know you're selecting foods and drinks that are consistent with international dietary requirements.
No compromises on taste
Healthy foods should, of course, be delicious. Any changes to our recipes have been made without affecting the taste, texture or quality. In fact, many foods taste even better – and they don't cost more either.
Information you can trust
The Choices stamp is an important part of what we do on nutrition, but it's just one aspect of our responsibilities as a food and drink manufacturer. Any claims we make about our foods and drinks are based on sound science.
In addition, we provide nutritional information about our products, on pack or through our websites or carelines. In Europe, we are participating in a voluntary CIAA (Confederation of Food and Drink Industries of the European Union) nutritional labelling initiative which complements the Choices Programme. Under this initiative, on the back of packs we will show the levels of eight key nutrients (energy, protein, carbohydrates, sugars, fats, saturates, fibre and sodium) per 100g or per serving; and four of these (energy, fat, sugar and salt) as percentages of Guideline Daily Amounts (% GDA). We will also show calories on the front of packs as % GDA.
Our marketing principles
Our Global Food & Beverage Marketing Principles, first established in December 2003 and updated in April 2007, outline our commitment and help ensure that all our marketing materials take a responsible approach to messages aimed at adults as well as at children regarding diet, nutrition and healthy lifestyles.
Working in the wider community
We've teamed up with other organizations who are interested in keeping you in top form. Flora, our Healthy Heart brand, works with the World Heart Federation on education programmes about the importance of diet, no smoking, physical activity and lifestyle for heart health. In the UK, we're involved with the Flora London Marathon which includes a number of health events for schools and families.
To spread the message of Heart health as well as Flora’s mission is to make world’s heart healthier on local level, Flora team worked together with organizations’ and institutions like Aga Khan Hospital, Pakistan Nutrition and Dietetic Society, Pakistan Cardiac Society. Number of articles published to let public understand the risk factors involved in cardiac diseases and how dietary approaches help to decrease the risk.
