Dove

In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognize that beauty isn't simply about how you look. The Dove brand's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves.

The freedom to be beautiful

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. The global Campaign for Real Beauty, demonstrates our commitment to the brand's mission 'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves.

Campaign for Real Beauty

At Dove we want to free ourselves and the next generation from beauty stereotypes. This message is at the heart of our Campaign for Real Beauty and it's why globally we continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty

How it all started

Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not a soap. Rather, this new bar

contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957
It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users.
In 1995, Dove took its first significant step outside of the cleansing bar category in the US with the launch of Moisturizing Body Wash
Other categories soon followed:

1 Deodorants: 1997 (Europe)

2 Body Lotion: 1999 (Europe)

3 Facial Foam: 1999 (Japan)

4 Hair: 2000 (Taiwan)

With a simple, relevant promise, maintained as the premium product and a magically delightful product experience; Dove Today is in 80 countries making Women beautiful everyday

Did you know?

Over 50% women say their body disgusts them (Dove Internal Study 2002), and that the body fat of models and actresses portrayed in the media is at least 10% less than that of a healthy woman

Over 7.2 million people use Dove products every single week
Just 12 % of women are very satisfied with their physical attractiveness
Only 2 % of women describe themselves as beautiful
68 % strongly agree that the media sets an unrealistic standard of beauty
75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape