Sunsilk

Sunsilk has created for the first time ever in Pakistan, a shampoo specifically for covered hair. Covering your hair causes sebum build up and perspiration, which in turn results in an itchy scalp and dandruff. Sunsilk Clean & Fresh helps remove this sebum, giving you lasting freshness and clean sensation.

Sunsilk introduces the world's first co-created product range for all specific hair types

One brand; seven experts. A long-term relationship; one common goal: to bring amazingly beautiful expert-touched hair to millions of girls around the world. Sunsilk, one of the world’s biggest hair care brands which has products for specific hair types for over half a century, now for the first time in hair care history has formed a long-term relationship with seven of the world’s leading hair experts, to co-create specialised formulations for all hair types.

Hailing from fashion hubs of the world – New York, London, Paris, Tokyo and Los Angeles – the hand-picked hair experts were selected for their specialist, world-class insight and pioneering technologies as the result of an extensive search that lasted almost a year. The experts have a combined 50 years’ experience working in the hair industry and have honed their skills styling and colouring A-List celebrities’ hair, repairing the damaged tresses of catwalk models and running elite salons and clinics. They will work closely with Sunsilk’s technical teams to co-create world-class formulations for specific hair types and will also star in the advertising campaign.

The Stellar Line-Up

THICK AND LONG – influential hair stylist Teddy Charles has collaborated with photographers such as Mario Testino and his styling regularly appears on the front cover of fashion bible Vogue. His Sunsilk range contains Keratin Yogurt Nutri complex for long-lasting volume with natural body and bounce.
HAIR FALL SOLUTION / ANTI-DANDRUFF – Dr. Francesca Fusco, a New York based dermatologist and physician who examines single strands of hair to diagnose hairfall and scalp problems. Her Hairfall product range is packed full of Mustard Oil Complex for hair with boosted strength and density that oozes health and radiance. The Anti-Dandruff range, enriched with Egg and Yogurt ZPTO Complex, thoroughly cleanses and refreshes while purifying the scalp to eliminate dandruff from the first wash and protect hair’s natural condition from dryness.
BLACK SHINE – LA-based Jamal Hammadi, is renowned for his charismatic work for international haute couture houses such as Chanel, Dior, Gaultier and Galliano. His Sunsilk product range contains Amla Pearl Complex along with a conditioning system which reveals your hair’s natural shine so it glows brilliantly from the inside out.
SOFT & SMOOTH – Thomas Taw, edgy London hair stylist, whose client list includes world famous musicians, models and actors, is obsessive in his passion for repairing damaged hair. His Sunsilk product range contains exclusive product Ceramide Egg Complex to dramatically improve hair texture by penetrating deeper and filling damaged cracks layer by layer, strand by strand.
VIBRANT COLOUR PROTECTION – Rita Hazan is one of the most sought-after colourists in the world, known for setting beauty trends and reinventing celebrities with her vibrant colour work. Her Sunsilk product range repairs surface damage and rejuvenates the hair fibres, leaving hair in the ultimate condition to transmit brilliant colour.
DEFINED CURLS – Ouidad, world-famous ‘Queen of Curls’ and owner of two exclusive curl salons in the US, is passionate about empowering women worldwide to create the perfect curl. Her Sunsilk product range defines curls; controlling their volume and reducing frizz.
PERFECT STRAIGHT – Co-created by Yuko Yamashita: hair beautician, lecturer and the inspiration behind hair straightening process patented in several countries that is used in thousands of salons worldwide, Yuko strives to minimise friction between individual hairs so they glide across each other for ultimate sleekness. Her Sunsilk product range aligns rebellious hair from root to tip to reduce frizz.

“We are working with the best hair experts in the world as part of a long-term co-creation partnership – chosen for their in-depth specialism, unique insight and obsession for the best possible techniques. We share a common goal with our experts: to take world-class product expertise to millions of women across the world and our unique equities make this possible,” says Dean Aragon, Global VP of Sunsilk.

• Visit www.sunsilk.com.pk to find out more about the experts and Sunsilk Co-Creations.

• You can also follow Sunsilk on the Facebook fan page “Sunsilk Co-Creations Pakistan”

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