Wall's

Adding vitality to life

Added to this list is now the desire for healthy and nutritious treats. The big red heart logo that puts a smile on your face is now healthier than ever - with a growing range of innovative products.

History

Though Unilever has been selling ice cream globally for years, the Heartbrand was launched globally in 1999. The Heartbrand logo is common worldwide and has come to be synonymous with quality treats.

In Pakistan the Heartbrand is called Wall’s and it is one of the most active players in the market and is striving to offer lighter, healthier products as well as providing old favourites, hence catering to a variety of diverse tastes.

Did you know

• Unilever is the world’s largest manufacture of ice cream; in fact Unilever holds almost 18% of the global market share, vs 14% for Nestle, the closest competitor

• Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands

• Globally Unilever is moving towards making ice creams even healthier treats, by reducing fat content, introducing lower calorie ice creams and beefing up other treats with calcium and other nutrients

• Ice cream has been scientifically proven to bring a smile to your face!

Innovations

The Wall’s factory is located on Multan Road in Lahore and is fully equipped with a state of the art innovation pilot plant. This makes Pakistan one of the few countries in the region to have their own innovation pilot plant – making it possible for Wall’s to launch exciting new products every year.

Key facts about Wall’s:

Wall’s is the largest player in the Pakistan ice cream market and holds the lion’s share of the market

All Wall’s products are halal and are made with halal ingredients in a halal compliant manner

Ice Cream makes you happy – its official!

Wall’s carried out scientific research which shows that ice cream actually makes you happy. The study was carried out using FMRI brain scanners, and showed that eating Wall’s had an immediate effect on the part of the brain that is activated when someone is really enjoying themselves – the please areas.

So we now have scientific evidence to prove what we all already knew, that ice cream really does make you happy!

Unilever is the world's biggest ice cream manufacturer  

Wall’s products are sold in more than 40 countries. Wall’s operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

From our range