Lifebuoy germ busters
“Koi Darr Nahi” was the unified voice of all the trained Lifebuoy Germ Busters once the Germ World hit their town. For more than 60 years, Lifebuoy has been the No.1 protector of Pakistan with an endeavour to improve lives of millions by spreading the message of health and hygiene.
Germ busters
In 2006 Lifebuoy brought to life its activation platform of “ignite the hero within” by launching the activation of Lifebuoy Germ Busters. A Lifebuoy Germ Buster inspires Pakistani kids to be empowered & protect his world from health hygiene threats. The Lifebuoy Germ Buster activation was launched in the form of a germ world where kids would came in & got training to fight germs.Washing hands with Lifebuoy twice a day was the key task they had to preform in order to become a Lifebuoy Germ Buster. Children across Pakistan who took part in the training were imbued with the spirit to fight against germs while enjoying the experience of eradicating the germs from the face of the Germ World. To strengthen this cause Inzimam ul Haq, Pakistan Cricket team captain also joined the Lifebuoy Germ Busters in this fight.
In 2007 Lifebuoy launched the Lifebuoy Germ Busters anthem to reunite Pakistani kids against the threat of germs.
Germ busters returns
The Lifebuoy Germ Busters return in 2008 once more to fight against the evil germs that had disappeared for quite some time. Only to attack once again and cause sickness all across Pakistan. But yet again the Lifebuoy Germ Busters confront the evil germs to eliminate the threat. This year to create more of an impact & add more entertainment value a Lifebuoy Germ Buster video was launched. The video is more advanced in the form of visuals and the action sequences. The biggest difference this year is that all the kids of Pakistan unite to fight against the evil germs, the sense of teamwork is now spreading across Pakistan as kids have started to understand that to make Pakistan a safe & Hygienic country all the kids will have to play their part in this battle against germs.
Lifebuoy Germ Busters allows children of all ages to be real life heroes who demolish all germs that threaten a healthy life. It puts the onus on the kids themselves to build a safer world, rather than being dependent on others.
The germs will never stop in their mission to spread illness, but as long as kids use Lifebuoy regularly there will be Lifebuoy Germ Busters to fight against these germs and the vision for a safer & healthier Pakistan will never disappear.
