Dirt is good
Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. We have always believed that dirt is a valuable way to enrich our lives, both young and old. To ensure that everyone, anywhere in the country, can share in this initiative, we're investing heavily in developing a range that suits the pockets of all income groups. This has included launching affordable skus that not only offer the top-clean advantages of Surf Excel, but also reduce the time, physical effort and amount of water needed to wash clothes by hand.
Kids On Bikes
Kids on Bikes, the largest activation of its kind was run in the top 6 cities of the country with a vision of bringing the positioning of Modern Parenting to the life for millions of Pakistani and to clearly illustrate the link between getting dirty and kids learning and development.
