The original youth brand
Close Up was the first gel toothpaste to be launched in a paste dominated market. Ever since its launch Close Up has broken every rule in the book on how toothpastes should behave. With a huge youth population that was bored stiff with the usual white pastes – Close Up created a buzz with its funky advertising and innovative product format.
In 2005, Close-up was relaunched with a bang. And this time it was packed with the power of Vitamin Fluoride System – a powerful mixture with 25% mouthwash, the perfect combination of ingredients for fresher breath. Close-up is now the first Gel toothpaste with Fluoride in Pakistan.
