Lifebuoy Shampoo’s mission:
To provide healthy hair to all Pakistani consumers
Lifebuoy Shampoo was launched in 1997 as an Anti-Dandruff Shampoo. Since then it has become an essential part of the Pakistani consumers life. Lifebuoy Shampoo’s mission was to make shampoo affordable and available for consumers from all across the country regardless of income class. In this quest we launched a Re.1 sachet in 2003. This was a huge success and took us closer to our mission to become the brand of the country, that promises every consumer healthy hair.
Lifebuoy Shampoo currently has an Anti-Dandruff and Herbal range:
Lifebuoy Anti Dandruff shampoo
With fast action ZPTO it effectively fights the root cause of dandruff -microbes- to give you and your family unbeatable dandruff protection. An enhanced conditioning formula ensures that your hair is not stripped of essential oils, leaving hair soft and supple.
Lifebuoy Herbal shampoo
Lifebuoy Herbal shampoo enriched with organic ingredients for everyday gives you and your family healthy, great looking hair. It nourishes, protects and brings back hair’s natural protection, making it soft, glowing and healthy.
Lifebuoy shampoo, thanks to its great quality at affordable prices has become the first choice brand of Pakistani consumers and in the process is growing speedily to take the number one brand position in Pakistan
