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We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford.

Soap on standGlamour factor

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford.

Lux has been winning hearts of Pakistani consumers for 50 years. Throughout this time, Lux has been closely associated with many of the most glamorous and sensual women of the age. Marilyn Monroe, Demi Moore and Catherine Zeta-Jones are some of the stars who've appeared in Lux ads. In Pakistan, leading celebrities like Babra Sharif, Meera and Aaminah Haq have endorsed the brand.

Key facts

  • First mass marketed toilet soap launched in 1924
  • Sold in over 100 countries
  • Market leader in various countries including Saudi Arabia, Brazil, India        

Lux Almond Delight comes with the deep moisturization of exotic Peach, Cream and precious Almond Oil. Lux Nature Pure has nourishing oil of Cade and cucumber extracts for a radiant and clear skin. Lux Orchid touch comes with the delicate touch of rare orchids and precious Jojoba Oil, for a softer and fragrant skin. Lux Energising Fruit incorporates the beauty secrets of Fruit Extracts, rich Milk Cream and Honey, for a fresh renewed feeling.

From our range

Orchid touch
Orchid touch
Almond delight
Almond delight
Energising fruit
Energising fruit
Aqua sparkle
Aqua sparkle

Beauty & style

Read more about how we can help you look your best

Personal care

In need of hair care heroics? Wanting to relax with sumptuous soaps? Our global personal care brands have answers to all these questions and more.