Pakistan: Blue Band & World Food Programme partnership

Globally WFP and Unilever entered a three-year partnership in 2007. We continue to work together in 2011 for the fight against child hunger and we commit to provide expertise in nutrition and health as well as financial support.     

Tackling poor nutrition

The Unilever-WFP partnership supports the achievement of UN MDGs one and two i.e. eradicate extreme poverty and hunger, and achieve universal primary education.

Today in 27 districts of Khyber Pakhtunkhwa, Punjab, Sindh and Balochistan and 8 agencies in tribal areas, WFP assists nearly 1.8 million students getting take-home ration (edible oil bimonthly) as well as a daily meal (high energy biscuits). WFP's assistance is targeted to addressing short term hunger in students coming from extremely vulnerable households; by providing up to 75% of the recommended daily nutrient intake. A child needs 1700 kcal’s every day to lead a healthy life.

Besides the annual activities for the fight against child hunger, Unilever and WFP have also worked together on flood relief efforts in 2007 and 2010 through monetary support as well as product donations.

 

2010 activities and impact:

WFP girlEmployee payroll programme

As part of Unilever’s commitment, the company has rolled out an “employee payroll programme”.

Its costs approximately Rs. 350 to feed one child for one month. Since 2008 over 400 Unilever employees across the country have committed to contribute towards this initiative, amounting to over PKR 2 Million a year.     

 

Walk the worldWalk the world

Blue Band and WFP organized activities for Walk the World in the first week of June at 2Unilever factories: Walls & Unilever Pakistan Foods Factory in Lahore.  WFP’s partner TNT also participated in the walk and Unilever employees across the business donated monetarily by purchasing the WFP and FIFA merchandise sold at the factories and Head office.   

The walk the world initiative marks not only Unilever’s commitment to the WFP partnership but is also a reflection of its employee’s passion and dedication to “End hunger”.

2010 contribution and its impact:   

  • Employee contribution amounted to PKR 2,065,100
  • Help provide an equivalent of 82,604 meals
  • Over 400 employees participated though payroll

 

Agents of hungerFeed 1 more

The concept behind the ‘Feed One More’ campaign was to:

  • Empower children to make a difference in the world

  • Educate them about the less fortunate children of our country

  • Generate within them a sense of responsibility and humanity

The essence of the campaign revolved around eradicating hunger whilst providing poor children with an opportunity to acquire an education and improve living standards.

Every food stamp at the cost of Rs. 25 represented the value of one meal. Our nation’s youth is the engine for change and through this campaign we hope to feed many undernourished school children.

10 students of the local school “ Bay View Academy” were commended for their unprecedented efforts in creating awareness and collecting funds to provide approximately 36,000 meals to WFP supported families and children. The students were awarded certificates honoring them with the title ‘Agent against Hunger’.