Nokia recycle

Unilever Pakistan supports the need for environmental awareness in Pakistan. Climate change is having an increase on the planet. Our aim is to make our own activities more sustainable and encourage our consumers, suppliers and others to do the same. We aim to reduce the environmental impacts of our manufacturing operations, minimizing both resources used and waste created. Greater water scarcity, supply chain disruption and increasing energy and raw material costs are just some of the ways in which climate change will affect our business.

Nokia’s ‘We Recycle’ project provides an easily accessible solution for responsible recycling of mobile phones, accessories, chargers and mobile batteries of all brands. Recycling is processing old materials into something new in order to prevent wasting useful material, to cut down on energy consumption and to reduce the need for waste land filling that can spoil Pakistan’s environment.

People all across Pakistan are contributing to the campaign by recycling old and redundant or even broken mobiles that are no longer of use. Taking part in this campaign is easy: simply bring your old mobile devices, chargers, batteries and accessories of all brands to one of the 33 Nokia Care Centers or Ufone Sales and Service Centers across the country. The campaign will give a free gift hamper from Unilever and a chance to win a brand new Nokia N8 device only if the person will drop off a mobile phone for recycling (all brands accepted).

Nokia Mobile Phone Take Back and Recycling Program was rolled out in Pakistan during 2010. At this point in time, Nokia aims to increase awareness about why it is important to recycle your old phone and how easily it can be done.

According to Nokia’s global consumer survey on recycling, only 3% of people said they had recycled their old phone - whereas 44% of old mobile phones are lying at home for no use and not being recycled. The survey revealed that one of the main reasons why so few people recycle their mobile phones is because they simply don't know that it is possible to do so. Mobile devices and accessories contain raw materials which – if recycled in a responsible high standard process – can be reused in many ways to make new things, such as musical instruments or even dental fillings. 100 percent of the materials in Nokia devices can be recovered and used to make new products or generate energy.

Nokia does neither resell the phones nor carry out refurbishment business as there is no control over the quality or safety of the phones after restoration. Instead, Nokia works with carefully selected, approved recyclers who reclaim materials according to highest environmental and international standards.